Mandatory Courses Brief Description:
Objectives: Present the main aspects of marketing and help students to understand the importance of the marketing research methodology and how to apply it to the business world. Special relevance is given to the different steps in the design of a marketing plan, such as SWOT analysis, mission and objectives, the strategic triangle, the marketing-mix (product, promotion, pricing and distribution), implementation and control.
Course Content: Concepts, Customers, Strategy & Execution and Implementation.
Uncertainty and Decision Making
Objectives: Quantitative Analysis for Business primary goal is to make students aware of the importance of using quantitative techniques as instruments for analysis and decision-making. It provides the students with the mastery of a few fundamental quantitative techniques.
Course Content: Graphical presentation of data and Descriptive Statistics; Probability Theory; Decision Theory; Common Probability Distributions; Statistical Inference; Regression Analysis; Time Series and Forecasting.
Markets and Competition
Objectives: This course aims at introducing the basic concepts of Economics; familiarizing students with the kind of issues that Economics deals with; introducing the student to the use of Economic concepts in the analysis of economic reality.
Course Content: Supply, demand and equilibrium; Applications; The individual decisions of the consumer and producer; Perfect competition, Market failures and Government failures.
Objectives: On completion of this course, students will have learnt accounting practices and techniques, and will be able to understand the financial reports of a company and use them when making economic and business decisions.
Course Content: International and national accounting regulation; primary financial statements: balance sheet, income statement and cash flow statements; basics of the accounting technique; accounting principles and valuation criteria of main assets; operations between a company and its shareholders.
People and Organizations
Objectives: understand the significance of organization design factors on the behavior and performance of organizations and their members.
Course Content: Theories of management and organization; The causes of organizational behavior; Managing motivation and creating psychological energy in organizations; The contents and processes of motivation; Justice in the workplace; Satisfaction and performance; Leading people, teams and organizations; Leadership; Organizational culture; Cross-cultural issues; Forms of change in organizations; Positive organizations and positive organizational behavior.
Objectives: Introduce the fundamental principles of Corporate Finance. Focus on value creation and measurement, the importance of risk evaluation and its impact on value and the main determinants of corporate capital structure. Strong emphasis is made on project valuation.
Course Content: Introduction to Corporate Finance; Time-value of money; Capital budgeting; Risk and return in capital market; Market efficiency and corporate financing decisions; Capital structure: theory and practice; Capital budgeting for the levered firm; Dividend policy.
Business Ethics and Sustainability
Objectives: Familiarize students with topics related with organizational sustainability in the long term.
Course Content: It discusses organizations as related with a number of relevant stakeholders, whom they might intend to satisfy in such a way as to increase organizations’ legitimacy and their chances of long-term survival; The social responsibility of firms, business ethics, corporate governance and environmental protection.
Innovation and Intrapreneurship
This course aims to prepare students for managing innovation and fostering promoting a culture of intrapreneurship and the creation of new lines of business within an organization. It provides the frameworks and tools for examining how all of the firm’s activities, assets, and relationships must complement one another in order to capture value from innovation.
Processes and Operations Management
Objectives: Familiarize students with the problems and issues confronting operations managers, and to provide the language, concepts, insights and tools to deal with these issues in order to gain competitive advantage through operations.
Course Content: Introduction to processes, operations, strategies and competitiveness; Process design, analysis and management; Understanding and responding to process variability; Supply chain management; Quality Management
Strategy and Value Creation
Objectives: The Strategy and Value Creation course aims to develop the strategic competencies of the students, by presenting and discussing world-class strategic practices and concepts in the business context. In addition, it aims to apply strategic management tools to international and Portuguese case-studies.
Course Content: Strategic Thinking, Strategic Analysis: Environment and Organization, Mission, Objectives and Strategy, Business Strategy: Products-Markets, Vertical Integration and Internationalization, Corporate Strategy: Diversification, Organizational Development: Internal and External, Organizational Structure and Business Policies, Strategy in Portugal.
Applied Corporate Finance
Objectives: Develop students’ ability to make financial decisions and recommendations through the application of finance theory and its concepts to a wide range of business cases representative of real world problems. Additionally, the course exposes students with basic concepts in the valuation of contingent claims.
Course Content: Key topics in corporate finance, namely short term financial management, project and company valuation, estimation of the cost of capital and choice of financial policies and instruments and real option valuation, with special applications such as mergers and acquisitions, large project valuation or value based management.
Value Based Management and Control
Objectives: This course aims to enable participants to understand the relationship between strategy and management control. The topics covered include: Value creation and the economic value added concept; principles and tools of management control; costing techniques, with especial emphasis on activity-based costing; Control in a strategy-focused organization, including the construction of strategy maps and balanced scorecards; executive compensation in a strategic focused organisation, with the establishment of objectives, targets and initiatives and their linkage to compensation.
Course Content: The Role of Management Control Systems; Direct and Traditional Costing Systems; Activity-based Costing; Activity-based Management and Quality Management; Variable Costing Systems and Cost-Volume-Profit Analysis; Responsibility Accounting and Transfer Pricing; Planning and Budgeting Systems; The Strategic Dimension of Management Control; Management Control Systems’ Design.